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Christine Lam

bridging design & learning through gamified experiences

About

I’m a designer with experience in interactive and educational products with a focus on gamifying learning experiences— crafting user-centered digital experiences that blend creativity, storytelling, and interactivity.

✷ I’m currently based in Montreal but actively seeking opportunities in Toronto (relocating summer 2026) ✷

Work

Work

Paywall Redesign

Paywall Redesign

Paywall Redesign

Led a trust-first paywall redesign for a parent-facing app, using A/B testing to reduce early churn and improve conversion.

Parents UI vs. Kids UI: Designing for Different Needs

Parents UI vs. Kids UI: Designing for Different Needs

Parents UI vs. Kids UI: Designing for Different Needs

Redesigning the home interface to differentiate kid-facing and parent-facing UI.

Empowering Growth: A Dynamic Profile System for Young Learners

A centralized management hub that allows parents to customize and evolve their child’s profile.

Avatar Customization to Drive Motivation & Retention

Designed an avatar system for kids to personalize characters and unlock outfits through learning games.

Birthday Card Maker Game

Birthday Card Maker Game

Birthday Card Maker Game

Designed a lightweight, cross-device birthday card maker game for children.

Optimizing App Footprint with Modular Content

Optimizing App Footprint with Modular Content

Optimizing App Footprint with Modular Content

Designed a seamless content-management interface that shifted the app from bulk downloads to a modular, on-demand content system.

Illustrations

Illustrations

A selection of illustrations I created for the Montessori Preschool and I Love English 5-8 universe.

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